| Wednesday, January 07, 2009 |
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Established companies are changing. They understand that their product is a platform for delivering business. Through customer relationship services such as assistance or telecommunications, they can create a bond with their customers and increase their revenues. By combining product and service, value and profits are made. It does not mean that the product has lost any of its importance; it's just more useful with a service wrapped around it. Because services drive the customer's experience, it is all the more crucial to think of the Web as a means to consolidate those bonds. Experience has showed that owning a Web site is not enough, and that the answer to make the shift from a simple Web address to real profit lies in customized service and customer relationship builder. These are the keys that the Web holds for us, the promise of a new and exceptionally rewarding era.
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